The value of social media comes when you put yourself in the shoes of your partner(s) when attempting to make an impact on the web.
Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in… Read More →
Context rules in the realm of social media. Great writing or video is of no value if it does not engage with the right audience.
Social Media’s value proportion might just be CQ. The wonderful speed and power of these communications is helping us evolve.
User Generated Content (UGC) is a great aspect of social media. But Enhancing to User Generated Value is more complex.