The value of social media comes when you put yourself in the shoes of your partner(s) when attempting to make an impact on the web.
I believe that all customer service comes back to relationships. It really is about someone’s intuition around approach and having the wisdom to know we are all looking for something pleasant. Having said that, do we always remember to be clear and present back?
Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in… Read More →
User Generated Content (UGC) is a great aspect of social media. But Enhancing to User Generated Value is more complex.
Making social media sustainable is not as simple as a choice – it is creating a community that will keep coming back.
The ROI of Social Media has to be carefully calibrated to get the most out of your investment – in time and money.
Web 2.0 came in with a phenomenal wave of buzz, but if we want to rediscover it we need to take a step back.
Most of us have personal Facebook and Twitters – how do we gracefully integrate these into our professional lives, and still maintain our privacy?