I had the privilege of speaking at Fashion Forward Digital on October 20th. It was a fabulous event featuring a lively audience and many wonderful speakers. Recently, they posted a summary of my speech – The Communication Quotient. You can read the full write up on their website or quoted below: The Founder of TCG Agency and brilliant… Read More →
The Return on Investment (ROI) of social media, like all new things, can be hard to put a stake in the ground, but it is similar to the projections on sales.
The value of social media comes when you put yourself in the shoes of your partner(s) when attempting to make an impact on the web.
Having been in the online world for 18 years, if I hear one more acronym I am going to hurl myself onto my Uggs. Are we all so pressed for time that we cannot use our breath to articulate a complete phrase? Must it all be SMO, SEO, and SMS? Using my happy study of… Read More →
Context rules in the realm of social media. Great writing or video is of no value if it does not engage with the right audience.
The deep end of social media can lead to wasted efforts and resources – avoid it.
Social media style is what enables intimacy with others, even when all we see is a computer screen. It is crucial.
Web 2.0 came in with a phenomenal wave of buzz, but if we want to rediscover it we need to take a step back.
Using Social Media to gain more mileage out of presentations can help extend the conversation and encourage participation.
Most of us have personal Facebook and Twitters – how do we gracefully integrate these into our professional lives, and still maintain our privacy?