It is a wonderful feeling when someone says “Oh, you are from Zimbabwe? What a beautiful country! I was there a little while ago and…” It takes me right back to the flamboyant trees and dark red mud. For some slight narcissistic reason, I feel instantly connected to this person just because they’ve also had… Read More →
To create in your face branding you need to get inside your customer’s head, and under their skin – you need to know them inside and out.
As I read about a life of simplicity that others have chosen for themselves my inner cynicism rears its ugly head. But why? Can’t I have that life as well?
The basic examples of green marketing taught us something very important: that motivation, more so than resources, can lead to wonderful change.