The Return on Investment (ROI) of social media, like all new things, can be hard to put a stake in the ground, but it is similar to the projections on sales.
Social Media’s ROI has never been more important than in today’s economy. Cheap and sustainable strategy’s are a must.
Establishing an ROI of Social Media isn’t a science, but there are some very important steps to take. Otherwise, you risk alienating your audience.
The ROI of Social Media has to be carefully calibrated to get the most out of your investment – in time and money.