14 people were waiting for the shuttle to take us to the plane. 13 were all furiously thumbing away on their various phones. For once I was not. My phone had died so I had to stand and pretend calmness with myself and my environment. Bored, my other self watched my ridiculous act. I actually… Read More →
Telling your brand story requires you think deeply about what makes your brand special. What is its personality, and interests?