The value of social media comes when you put yourself in the shoes of your partner(s) when attempting to make an impact on the web.
The deep end of social media can lead to wasted efforts and resources – avoid it.
User Generated Content (UGC) is a great aspect of social media. But Enhancing to User Generated Value is more complex.
Web 2.0 came in with a phenomenal wave of buzz, but if we want to rediscover it we need to take a step back.
Most of us have personal Facebook and Twitters – how do we gracefully integrate these into our professional lives, and still maintain our privacy?