Having been in the online world for 18 years, if I hear one more acronym I am going to hurl myself onto my Uggs. Are we all so pressed for time that we cannot use our breath to articulate a complete phrase? Must it all be SMO, SEO, and SMS? Using my happy study of… Read More →
Web 2.0 came in with a phenomenal wave of buzz, but if we want to rediscover it we need to take a step back.
Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want to… Read More →