Context rules in the realm of social media. Great writing or video is of no value if it does not engage with the right audience.
User Generated Content (UGC) is a great aspect of social media. But Enhancing to User Generated Value is more complex.
Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want to… Read More →