I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven’t taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal… Read More →
The Return on Investment (ROI) of social media, like all new things, can be hard to put a stake in the ground, but it is similar to the projections on sales.
Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in… Read More →
At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing.… Read More →
I believe a vacuum of air blew out this title… So please allow me to blow out a few more: Is your product worthy of a crowd conversation? Have you considered this in your initial strategy? Why do you think so? Truly… Who have you asked? How many people? Do you like your product? Why?… Read More →
The ROI of Social Media has to be carefully calibrated to get the most out of your investment – in time and money.
Creating social impact through social media requires a strong mind for community organizing. It can be a wonderful tool.
Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want to… Read More →
By Allan Francis Munn: The Grey or Silver Market starts around age fifty and continues to the end of life’s journey. In America alone, there are 78 million baby boomers, people born post 1950. Unlike the majority of generations before them, these boomers will lead more active, inventive and creative lives than their predecessors. It… Read More →
Instead of social media becoming a time waster, it can be a tool for empowering the voices of our employees and customers.