Nurturing important personal relationships is very similar to developing a brand strategy. If we haven’t taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough.
Meet my colleagues who inspire me.
Alasdair has over 15 years’ experience in social media, profile analysis, marketing and brand strategies. His experience lies in consumer marketing and social media strategy, audience profiling, manufacture, publishing, distribution and sales, with an emphasis on shifting cognizance, sustainable development and bringing new products to market. He majored in Industrial Psychology and Industrial Sociology at Rhodes University, South Africa. Alasdair works with organizations to help them understand their audiences and create strategies that integrate all aspects of their organization. Alasdair is a shareholder and director of tcg: The Communication Group, and runs their European projects.
In addition to her responsibilities as CEO, Dianne plays a strategic role in select account relationships. She is particularly adept at helping the teams to balance both the business and creative demands of projects, while also facilitating AR’s proprietary Brand Truth Process, which she developed. Dianne has both an MBA and over 20 years of hands-on experience. Today, she lives between NYC and LA with her husband, daughter and baby twins. As well as continuing to work as a photographer, she is working on her first feature film.
As an entrepreneur and strategist, Laurie Racine operates from a perspective of ‘change’ – defining and implementing the mission and objectives of profit and non-profit corporations in digital technology, media, and learning– when the best approach is one that has not yet been considered. Laurie Racine co-founded Startl, a ‘hothouse for innovation.’ Their focus is on accelerating the process of moving an idea to product, to funding, and into learners’ hands. She is also a founder of dotSUB, a technology driven Media Company. At present, Laurie is Chair of Teachers Without Borders and Public Knowledge. She also serves as a director on the boards of the Tribeca Film Institute, Open Road Media, Creative Commons and the University of California Humanities Research Council.
Lori R Taylor listed by Forbes as a top 50 Social Media Power Player is a 20 year marketing veteran, with a special focus in direct response. A national winner of multiple DMA Echo awards for her work with Disabled American Veterans she is considered one of the top copywriters in her field. For Disabled American Veterans alone she has written and created campaigns over the last 17 years that have raised almost 3 billion dollars. She’s also an angel investor with early round investments into platforms like Klout, Live Matrix and Pixsy.
Maria Bello is an actress and activist. Known for both television and movie roles, Bello most recently has focused on her humanitarian efforts. In the aftermath of the 2010 Haiti earthquake, she with Aleda Frishman, Alison Thompson, and Barbara Guillaume, founded WE ADVANCE, an organization which creates a grassroots movement empowering Haitian women to collaborate toward making healthcare a priority, and putting an end to GBV (Gender-based Violence) within their communities. Currently their programs are headquartered in one health clinic and one community outreach center in Cité Soleil, Haiti.
MICHAELA O’CONNOR ABRAMS
Micheala O’Connor Abrams is the President of Dwell Media, the award-winning design and lifestyle media company based in San Francisco. Most recently, Micheala O’Connor Abrams has initiated several successful brand platforms for Dwell Media including Dwell Digital; Dwell on Design events, and the Dwell Homes Collection. The newest Dwell platform launched by the Dwell team this spring is the for-profit platform Dwell Strategy+Research and its groundbreaking New Face of Affluence reports. Michela O’Connor-Abrams has held executive positions at IDG, Ziff-Davis, and McGraw-Hill. She was most recently named President of the GoodWeave Int’l Board and is a frequent speaker on branding and media innovation at Universities, associations, industry events, and symposia.
As Senior Vice President of Marketing, Brand, and Partnerships, Maureen Sullivan is one of the key strategists at AOL, overseeing international brand development and the company’s marketing initiatives. Maureen Sullivan serves as head of the AOL Brand and is a member of the global executive team. In this role, she has successfully led the global rebranding of AOL as well as defining AOL’s brand strategy. Prior to AOL, Maureen Sullivan served as Chief of Staff for Tim Armstrong at Google, where she managed partnership development and business planning. Maureen Sullivan was selected as a participant for the Stanford Business Leadership Program hosted by the Stanford Business School.
Patricia Arquette is an actress and director. She has been honored with a Primetime Emmy Awards for Outstanding Leading Actress in Drama for her role in the Medium. Patricia Arquette has great passion for her charity work, especially for both Breast Cancer awareness and Haiti activism. Patricia Arquette and childhood friend Rosetta Millington-Getty formed GiveLove, a non-profit organization supporting ecological sanitation and composting, community development projects and housing construction in Haiti.