One of my agency’s clients is The Moret Group, who have the license for Danskin, and we are having such a fun time relearning all about the Danskin legacy. An amazing brand. I’ve always liked to walk when I meet people and/or play a game of squash or tennis — nothing greater than getting air and movement in your body to help the heart and brain function.
© Clare Munn 2008-2011
Working with Danskin, I began to think about all the other activities associated with the brand and dance as a performance began to appear everywhere I turned. It really is amazing how dance seems to be a fast growing craze amongst people you wouldn’t normally consider “dancers.”
It’s lovely that dance is no longer sequestered to those awkward grade school nights when you shuffled back and forth with your chums, or on a stage in Lincoln Center that you’re squinting to see. Now dance has found its way onto your television, into your living room, and in-between those Pilates and yoga classes at your local gym. In other words, there’s just no escaping it.
So why has dance suddenly got everyone from the mum next-door to the high school football star moving like they’re Tony Manero?
Well, I’ll tell you my thoughts: it’s because you don’t need to be “good” at dancing to know that it’s enormously entertaining. Ever since our grade school selves first knew dance as jumping up and down as hard as we could to Happy Birthday, dance has been that moment in our lives where we can finally let go. After a hard day spent staring at our computer screens, who doesn’t want to break out of their cubicle with a little marimba? (Or perhaps even a swing around a pole if that craze is your cup of tea).
Not only is dance a legal, easy way to boost your Serotonin levels, it’s also a great way to make sure that your cranium is getting the workout it deserves. With dance in your life you’ll no longer be the girl who hops on the elliptical only to stare off into space for an hour and a half. Now you’ve got dips to remember, steps to count, beats to keep. Dance is always changing. It never gets old.
Then there are its physical health benefits – I didn’t even touch on those yet and this blog post is nearly done. The truth is, there are many and you don’t have to be Natalie Portman size to know that dancing is one of the most efficient ways to look and feel good about your body. There’s a whole lot of science behind it I won’t bore you with, but let’s just say, dance is good for your heart and balance, it burns calories like there’s no tomorrow and your muscles, well, they’re going to love you for it.
No matter what, dance of all forms is such fun – even for the awkward/shy. Who knows, I may be taking my NY team out to tango during our next staff meetings.