I believe a vacuum of air blew out this title… So please allow me to blow out a few more:
Is your product worthy of a crowd conversation? Have you considered this in your initial strategy?
Why do you think so?
Truly… Who have you asked? How many people?
Do you like your product?
Would you or your family/friends be okay if they were spammed by your product marketing?
Why not? Does this challenge your assumptions?
You may have been caught a bit off guard by these questions. I know they have given me pause at the initial preparations of a strategy.
These questions have never been more important to ask. The wonderful freedom and openness of the web means sharing has never been easier. But this lower bar of entry floods the space with poorly thought out content and, much worse, spammers. Waiting a step before you approach the digital space is crucial. That added bit of patience is the new barrier of attention.
There are definite ways of making $$ through social media. Assumptions coupled with arrogance and ignorance doesn’t usually help meet projections (we’ve tried). Creativity, consideration and planning are three key components. Followed closely by flexibility, measurement and transparency.
We can probably help if you have a need. It is our job as strategists and marketers to learn from YOU, to empathize and understand how you receive information. Your time, the customer’s, has never been more valuable and we must all appreciate that.
This is a wonderful turn of events. This kind of pressure means the rude and lazy will no longer have a seat at the table. We can all relax a bit that those who are successful have learned a certain degree of respect. Truly.
Tell us your success stories. We are pulling together a piece about the top 10 case studies. Funny is good too.
(Update: we’ve concluded the top 10 piece, but I would still love to hear from you in the comments below).