“The Communication Group” – yes, that’s my agency’s name. But how on earth in this age of (mis)information is it possible to communicate effectively? Doesn’t matter whether it is about Sustainability or sales information about a product. How do you get your wants and needs across?
Thanks to the web, we get a consistent stream of information blasted to us 24/7. Some sources are credible, some far from it. Bloggers convey their thoughts, proclivities, aversions—some effectively, and some not so much. Ads scream at us to buy certain products. We are told that we need this, that, and the other.
Our methods should always strive for the best way of communicating effectively.
I believe that the key to effective communication lies in simplicity. Many individuals and businesses always insist on taking the hard way, utilizing a number of contradictory messages and methods to get a point across. My goal—and the goal of tcg—is to simplify the complicated, identify immediate solutions to a problem, and create a unified solution through clarity.
This works on a number of different scales, from simplifying the marketing strategies of clients to the way I act at work. In terms of the latter, I’m well known for my candidness in the office. I believe that one of the problems that hold businesses back is the lack of the “JDI” mindset. JDI? It stands for Just Do It, which is, quite simply, the only way things get done. Some companies are made up of a lot of TI’s (Talk about Its) and while you can discuss and dissect an issue for hours, the simplest thing to do is to just go ahead and take action. It makes life, and business, a lot more effective.
People communicate in so many different ways and business issues can get complicated quickly. Just doing it—taking action—is a united goal among the complex, creative group we have at tcg. Inspiring people to just do it requires really listening, being compassionate and treating others with respect. It’s a crazy, mixed up world, and tcg is no different—we’re truly a spontaneous melting pot of raw talent. Things could get confusing fast if we let it. But having a team with a united goal to keep communication simple has resulted in some of the most innovative and inventive work I’ve ever come across. It’s all about returning to the basics.
If it’s results you want in your business, I suggest you start by simplifying communication. You’ll be surprised by how much clarity can get things done.