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The Value of Social Media: Building Meaningful Connections

The Value of Social Media: Building Meaningful Connections

“Social media” is a phrase that gets thrown around quite a bit. Twitter, Facebook, LinkedIn, Google Plus and the like have changed the way we interact with each other and how we define being social. They help us to keep up with loved ones and create contacts we might never have otherwise. It has helped us become active participators when before we were only passive receivers. … [Read more...]

CQ of Customer Service

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Lately, I have had several requests to write about online customer service. So I thought to myself: what are my expectations for online customer service as opposed to the brick and mortar version?  Are my expectations different? Or are they the same? I believe that all customer service comes back to relationships. It really is about someone’s intuition around approach and having the wisdom … [Read more...]

Basics of Web 2.0 Acronyms or Evolution of our CQ

Having been in the online world for 18 years, if I hear one more acronym I am going to hurl myself onto my Uggs. Are we all so pressed for time that we cannot use our breath to articulate a complete phrase? Must it all be SMO, SEO, and SMS? Using my happy study of biomimicry, nature shows us the pattern and process of extinction. New niches evolve in order to adapt to a changing environment. We … [Read more...]

How To Avoid The Deep-End of Social Media

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no … [Read more...]

How to Rediscover Web 2.0

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts … [Read more...]

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