How To Avoid The Deep-end of Social Media

April 7th, 2009 by Alasdair | 1 Comment

How To Avoid The Deep-end of Social Media

There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no surprise that the most discussed social [...]


Basics of Understanding Social Media’s Future. It is Already Happening

March 19th, 2009 by Alasdair | 4 Comments

Basics of Understanding Social Media’s Future. It is Already Happening

We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up against obstacles. What’s all this lark about ROI? Don’t they get [...]


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