With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is the ROI for Social Media?” which recently spurred a follow-up post by Paul May, … [Read more...]
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How to Rediscover Web 2.0
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts … [Read more...]
With Social Media, where is the line between personal and professional?
One of my Twitter friends shared a link to a very interesting article on appropriate corporate blogging which got me thinking about a similar topic. Where is the line between personal and professional in the social media world? When I am on my personal blog or my personal twitter account, am I still representing my company? If I make a rant about my job, company or boss on one of my social … [Read more...]
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