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The Value of Social Media: Building Meaningful Connections

September 28, 2011 By 1 Comment
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“Social media” is a phrase that gets thrown around quite a bit. Twitter, Facebook, LinkedIn, Google Plus and the like have changed the way we interact with each other and how we define being social. They help us to keep up with loved ones and create contacts we might never have otherwise. It has helped us become active participators when before we were only passive receivers. … [Read more...]

CQ of Customer Service

March 8, 2011 By 4 Comments
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Lately, I have had several requests to write about online customer service. So I thought to myself: what are my expectations for online customer service as opposed to the brick and mortar version?  Are my expectations different? Or are they the same? I believe that all customer service comes back to relationships. It really is about someone’s intuition around approach and having the wisdom … [Read more...]

CQ of Social Media

February 23, 2011 By 5 Comments
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Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]

Basics of User Generated Content (UGC) and Enhancing to UGV

March 31, 2009 By Leave a Comment

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: User Generated Content (UGC) is no longer news; it is an established part of our lives. We expect to be able to participate, share and create online. Just as having a mobile phone is standard. Do you remember when mobiles were something special? Sure, mobiles are evolving. It is no longer … [Read more...]

Basics of How to Make Social Media Sustainable

January 28, 2009 By 2 Comments

Please note: this is a cross-post by Alasdair Munn. You can find his website here.  Enter Alasdair Munn: I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of … [Read more...]

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