The Sustainability of Social Media

January 28th, 2009 by Alasdair | 2 Comments

The Sustainability of Social Media

I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account.
 
Indeed a [...]


The ROI of Social Media: Get the Biggest Bang for Your Buck

November 19th, 2008 by clare munn | 7 Comments

The ROI of Social Media: Get the Biggest Bang for Your Buck

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is [...]


Rediscovering Web 2.0

September 30th, 2008 by Alasdair | 2 Comments

Rediscovering Web 2.0

I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]


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