How To Create a Strategy that Increases Sales

I believe a vacuum of air blew out this title... So please allow me to blow out a few more: Is your product worthy of a crowd conversation? Have you considered this in your initial strategy? Why do you think so? Truly... Who have you asked?  How many people? Do you like your product? Why? Would you or your family/friends be okay if they were spammed by your product … [Read more...]

Basics of Building a Social Crowd

I just finished a Skype call with an American friend of mine who has been in Cape Town for a year.  She was telling me how she loves it, yet misses certain aspects of her American country.  Being an immigrant myself (born in Zimbabwe, with the fortune to have dual citizenship with Britain and the US, I find it an interesting dilemma having what I call "global buffet" syndrome. Little bit of this … [Read more...]