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Social Media’s ROI & Today’s Economy Coupled with Fitter Thinking

July 23, 2009 By 1 Comment
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My brother and I believe, “Social Media is a Philosophy." With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action. Therefore, to have a “traditional” ROI set of expectations on Social Media is virtually impossible. Having … [Read more...]

tcg’s 10 Ways Social Media and Sustainability Align with Corporate Goals

September 19, 2008 By 5 Comments

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and … [Read more...]

The Changing Face of Social Media

August 7, 2008 By 1 Comment

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood. Yet it is hard to … [Read more...]

Social Media in a Business Setting: Part Two

July 18, 2008 By 1 Comment

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I had intended to talk about social media in a business setting from the point of view of technology, tools and applications. After mulling this over in my head for a few days I realised that I was falling into the trap that so many people fall into. Social media cannot be defined by its … [Read more...]

Basics of Social Media

July 2, 2008 By 2 Comments

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points. What do we use social media for? I asked a sample of people, male and female between the … [Read more...]