tcg’s 10 ways Social Media and Sustainability Align in the Corporate World.

September 19th, 2008 by Alasdair | 5 Comments

tcg’s 10 ways Social Media and Sustainability Align in the Corporate World.

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post.
At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the very [...]


The Changing face of Social Media

August 7th, 2008 by Alasdair | 1 Comment

The Changing face of Social Media

In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood.
Yet it is hard to imagine a life without websites; they [...]


Social Media in a Business Setting: Part Two

July 18th, 2008 by Alasdair | 1 Comment

Social Media in a Business Setting: Part Two


Social Media

July 2nd, 2008 by Alasdair | 2 Comments

Social Media

Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points.
What do we use social media for? I asked a sample of people, male and female between the ages of 16 and 40. Here are some [...]