Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: Open source is more than a bunch of software, but our quest to define, own and control ideas limits our ability to progress. This is the war cry of open source enthusiasts. Our capitalist indoctrination and the command and control structure within our institutions have a hard time … [Read more...]
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How To Avoid The Deep-End of Social Media
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no … [Read more...]
Basics of Understanding Social Media’s Future. It is Already Happening
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up … [Read more...]
Basics of How to Make Social Media Sustainable
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of … [Read more...]
Basics of Establishing An ROI of Social Media. Yes or No?
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media - Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, … [Read more...]
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