We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up against obstacles. What’s all this lark about ROI? Don’t they get [...]

As I stated in How does one give a powerful presentation , a good speech or presentation is so much more than ‘good’ content. Presentations are live and dynamic, and there has to be a level of interaction. How you engage an audience—work off them, gauge their mood, or alter course if needed—is an essential skill [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post.
At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the very [...]

Northern California’s KQED Public Television has developed an inspiring tool “You Decide”.
You Decide describes itself as an “online devil’s advocate designed to challenge your point of view on current issues.”
The debates are centred on the issues that are facing the candidates and the American voters in the presidential race. The user is asked [...]

In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood.
Yet it is hard to imagine a life without websites; they [...]