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CQ of Customer Service

March 8, 2011 By 4 Comments
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Lately, I have had several requests to write about online customer service. So I thought to myself: what are my expectations for online customer service as opposed to the brick and mortar version?  Are my expectations different? Or are they the same? I believe that all customer service comes back to relationships. It really is about someone’s intuition around approach and having the wisdom … [Read more...]

How To Design An Intelligent UI (Beauty) Versus Mere Prettiness

July 7, 2008 By 2 Comments

I sometimes get into trouble when I say, “We don’t design mere ‘pretty,’ we design ‘intelligent beauty’.” I suppose I could sound like a Barbie expert or a snob to some, but what I mean is we at tcg are beyond pretty band-aids. Picture a website so well designed, aesthetically gorgeous, and streamlined that searching for the information you’re looking for is actually an enjoyable … [Read more...]

How to Think Differently About The Gas Crisis

May 28, 2008 By 6 Comments

I love the gas crisis – and for one reason: it’s forcing me to think. No longer can I blindly fill my tank, strap on my leather gloves, don my Windsor and take a “leisurely drive” for the sole purpose of relaxation, sightseeing, incessantly listening to my new favorite song, etc. Now, I think – can I afford this shit?? Will this car trip yield positive ROI??? I even find myself … [Read more...]

How to Tell Your Brand Story

May 19, 2008 By 1 Comment

Every company has its own character. I won’t attempt to tell your brand story here; our agency would have to be engaged to learn more about your business and explore its specific character. What I will do is tell you tcg’s story, and perhaps that will help you start to think about yours: We make sure our story and character matches whom we hire, otherwise both sides will end up … [Read more...]

Basics of Greening Your Workplace

April 16, 2008 By 1 Comment

How do you green your workplace? First of all, you need to educate and inform yourself about what sustainable steps you can take. Then you need to lead by example; informing and educating others. It’s all about implementing change and encouraging others to do the same. We should have done it yesterday, and there won’t be time to do it tomorrow. I’ve implemented a lot of green … [Read more...]

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