Intelligent Beauty

July 7th, 2008 by clare | 1 Comment

Intelligent Beauty

I sometimes get into trouble when I say, “We don’t design mere ‘pretty,’ we design ‘intelligent beauty’.” I suppose I could sound like a Barbie expert or a b*tch to some, but what I mean is we at tcg are beyond pretty band-aids. Picture a website so well designed, aesthetically gorgeous, and streamlined that [...]


How to tell Your Brand Story

May 19th, 2008 by clare | 1 Comment

How to tell Your Brand Story

Every company has its own character. I won’t attempt to tell your brand story here; our agency would have to be engaged to learn more about your business and explore its specific character. What I will do is tell you tcg’s story, and perhaps that will help you start to think about yours:
We make [...]


Greening The Workplace at tcgagency.com

April 16th, 2008 by clare | No Comments

Greening The Workplace at tcgagency.com

How do you green your workplace? First of all, you need to educate and inform yourself about what sustainable steps you can take. Then you need to lead by example; informing and educating others. It’s all about implementing change and encouraging others to do the same. We should have done it [...]


tcg: Green Prepare: The best things in life are free

April 16th, 2008 by clare | No Comments

tcg: Green Prepare: The best things in life are free

So what is tcg: Green Prepare, exactly? Well, first of all it’s offered free of charge to companies seeking to change their environmental footprint. It enables businesses, agencies and individuals to be environmentally responsible prior to becoming officially green certified. We use SF green certification as an example.
tcg: Green Prepare is a preliminary 12-step [...]


A Green Process Leads to a Green Outcome.

April 16th, 2008 by clare | No Comments

A Green Process Leads to a Green Outcome.

Going green does not happen with the first recycled coffee container or the first switch of an LED light bulb. Many think of going green in terms of the outcome—yes, it’s a great thing to do for the environment, but I have no idea how to get to that place. How will I get [...]