Basics of Spreading Social Sustainability

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and the basics more affordable for customers to buy green products. A few years ago I would … [Read more...]

Girl Power, Lip Gloss, and Going Green: the Basics

How can a product-loving woman become a conscious consumer, all without compromising her girl power? That wasn’t even an issue for me early on. I didn’t get in touch with my girly side until I was in 7th grade. Before that, there was very little differentiation between me and the boys. We all ran, jumped around, slid in the mud, got dirty with the same frequency and were scraped up on … [Read more...]

How to Think Differently About The Gas Crisis

I love the gas crisis – and for one reason: it’s forcing me to think. No longer can I blindly fill my tank, strap on my leather gloves, don my Windsor and take a “leisurely drive” for the sole purpose of relaxation, sightseeing, incessantly listening to my new favorite song, etc. Now, I think – can I afford this shit?? Will this car trip yield positive ROI??? I even find myself … [Read more...]

How To Have It All Now

“I want it all and I want it now,” written by Queen and released in the late 1980’s, sums up where we are today in the US. We relate everything to self. “What does it mean to me?” “What can I get out of it?” We apply this mantra to our lives with gusto. This same philosophy applies to our approach to the environment and sustainability. “Yes, I want to be green, but it must not … [Read more...]

Basic Examples of Green Marketing at AdTech

To put it in clear terms, ad: tech San Francisco appeared to do what I wished: Motivate. But first, here’s a little background. Last Thursday, April 17th, I led an Exchange Series panel at the SF ad:tech Conference entitled Green Marketing in the Digital Age - Establishing Credentials While Sidestepping the Landmines. Focusing on methods of leveraging technology and digital media to become … [Read more...]