I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account. Indeed [...]

January 20th is almost upon us! Most of us are on the edge of our seats in anticipation. There is much twitter going round about the inauguration, global chatter transcending cultures, party affiliations and platforms. This is pure hope and enthusiasm unlike no other inauguration, dare I say in history. What most of us feel [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the [...]

Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products. A few years ago I would have put this down to a publicity stunt. I was [...]

How can a product-loving woman become a conscious consumer? That wasn’t even an issue for me early on. I didn’t get in touch with my girly side until I was in 7th grade. Before that, there was very little differentiation between me and the boys. We all ran, jumped around, slid in the mud, got [...]