I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account.
 
Indeed a [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post.
At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the very [...]

Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products.
A few years ago I would have put this down to a publicity stunt. I was verging [...]

“I want it all and I want it now,” written by Queen and released in the late 1980’s, sums up where we are today in the US. We relate everything to self. “What does it mean to me?” “What can I get out of it?”
We apply this mantra to our lives with gusto. This same [...]

To put it in clear terms, ad: tech San Francisco appeared to do what I wished: Motivate.
But first, here’s a little background. Last Thursday, April 17th, I led an Exchange Series panel at the SF ad:tech Conference entitled Green Marketing in the Digital Age – Establishing Credentials While Sidestepping the Landmines. Focusing on [...]