I just finished a Skype call with an American friend of mine who has been in Cape Town for a year. She was telling me how she loves it, yet misses certain aspects of her American country. Being an immigrant myself (born in Zimbabwe, with the fortune to have dual citizenship with Britain and the US, I find it an interesting dilemma having what I call "global buffet" syndrome. Little bit of this … [Read more...]
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Basics of How to Make Social Media Sustainable
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of … [Read more...]
Your Green Message and Obama: How to Communicate with a President
January 20th is almost upon us! Most of us are on the edge of our seats in anticipation. There is much twitter going round about the inauguration, global chatter transcending cultures, party affiliations and platforms. This is pure hope and enthusiasm unlike no other inauguration, dare I say in history. What most of us feel particularly hopeful about is the intelligence that surrounds the new … [Read more...]
How To Create Social Impact through Social Media
I thoroughly enjoyed my time at the West Coast Green Conference. Thank you WCG. My presentation on Social Media and Sustainability opened with the following words from the conference’s two famous keynote speakers: On September 27th, the charismatic former California Governor Jerry Brown said, "We have choices." Al Gore's excellent speech included, "We have to go far... quickly!" How … [Read more...]
tcg’s 10 Ways Social Media and Sustainability Align with Corporate Goals
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post. At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and … [Read more...]
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