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Digital Brand Strategies and Relationships

Digital Brand Relationships

I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal relationships can't withstand big stressful moments (or … [Read more...]

CQ of Intention: What is Intention?

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  I'm not sure about you, but I grew up hearing things like "what is your goal?" or "what are your objectives" or "what's your mission?" And I came to realize I couldn't truthfully or adequately answer these, as I didn't yet know my intention. What is intention? © Clare Munn 2008-2011 Intention 1. An act or instance of determining mentally upon some action or result. 2. The … [Read more...]

CQ of Customer Service

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Lately, I have had several requests to write about online customer service. So I thought to myself: what are my expectations for online customer service as opposed to the brick and mortar version?  Are my expectations different? Or are they the same? I believe that all customer service comes back to relationships. It really is about someone’s intuition around approach and having the wisdom … [Read more...]

How To Create a Strategy that Increases Sales

I believe a vacuum of air blew out this title... So please allow me to blow out a few more: Is your product worthy of a crowd conversation? Have you considered this in your initial strategy? Why do you think so? Truly... Who have you asked?  How many people? Do you like your product? Why? Would you or your family/friends be okay if they were spammed by your product … [Read more...]

Basics of How to Make Social Media Sustainable

Please note: this is a cross-post by Alasdair Munn. You can find his website here.  Enter Alasdair Munn: I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of … [Read more...]

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