CQ™ Expressive and Receptive Intelligence
Intention, Clarity, Transparency, Social, Sustainable
For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall … [Read more...]
When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]
“Social media” is a phrase that gets thrown around quite a bit. Twitter, Facebook, LinkedIn, Google Plus and the like have changed the way we interact with each other and how we define being social. They help us to keep up with loved ones and create contacts we might never have otherwise. It has helped us become active participators when before we were only passive receivers. … [Read more...]
My brother and I believe, “Social Media is a Philosophy." With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action. Therefore, to have a “traditional” ROI set of expectations on Social Media is virtually impossible. Having … [Read more...]
Digital Brand Strategist. Chairman/Founder of The Communication Group, a New Media group of companies. Also Founder of CQ. Zimbabwean. Equal Rights, Ridiculous Banter. [Read More …]
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