Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no … [Read more...]
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Basics of Understanding Social Media’s Future. It is Already Happening
Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up … [Read more...]
The ROI of Social Media: Get the Biggest Bang for Your Buck
With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is the ROI for Social Media?” which recently spurred a follow-up post by Paul May, … [Read more...]
Social Media: Yes, It Can Make A Difference.
This election was won, in part, by the computer. And the iPhone. And the Blackberry. If I ever wondered whether social media was “a tale told by an idiot, full of sound and fury, signifying nothing” (which it usually is), this election changed my mind for good. Just how much did social media influence the election? Barack Obama reached a new pool of young voters with a plethora of … [Read more...]
Basics of Social Media Style or Lack Thereof?
I received an email from a good friend of mine last week. Since she has had a baby our communication has been spotty. She has no time for IMing, Skyping, Facebooking, etc. So, it was great to receive a long email, full of real-life details (and not one full of the usual platitudes: ‘I’m well. How are you?’). By the time I got to the end of her email I learned the main reason she had been … [Read more...]
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