Clients come to us because they want "social media.” But what does that entail? It’s during the assessment and discovery stage that it becomes clear to all that we are first about the following steps: Strategy… Content Development System… Creative… …and then Social Media It's a publishing model. It requires editors, designers, strategists, technologists and consumer … [Read more...]
CQ of Generosity: What is Generosity?
There is a lot going on in the world. This Tsunami in Japan is quite unbelievable -it’s like looking at a clip from Mark Gordon’s 2012 movie- but the biggest sign this is real is the silent acceptance and grace of the Japanese people. I can feel this through the numerous clips from Anderson Cooper's reporting. I can see the sadness in the eyes of the medics and … [Read more...]
CQ of Social Media
Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]
How to Think Like a Zimbabwean
Growing up Zimbabwean has taught me many things but, like a silly goat, I perhaps didn't learn to pause until quite recently. I travel a bit too much. The hurried rush of the crowds, a constant change in scenery, and an almost clockwork level of order stir up my fondness for home. It was, after all, where I learned about the importance of CQ™ – receptive and expressive intelligence – in … [Read more...]
Basics of Cause Marketing and Social Media
At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing. Being an activist and, I’m told, a rather ‘eccentric … [Read more...]
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