You are here: Home / Archives for Social Media

Clare Munn Speaks at Fashion Forward: The Communication Quotient

November 18, 2011 By 3 Comments
FF_ClareMunn

I had the privilege of speaking at Fashion Forward Digital on October 20th. It was a fabulous event featuring a lively audience and many wonderful speakers. Recently, they posted a summary of my speech - The Communication Quotient. You can read the full write up on their website or quoted below: The Founder of TCG Agency and brilliant mind behind the Communication Quotient, Clare Munn … [Read more...]

The ROI of Social Media: How Do You Measure It?

September 30, 2011 By Leave a Comment
Project_CQ11_0100

When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]

The Value of Social Media: Building Meaningful Connections

September 28, 2011 By 1 Comment
Project_CQ11_0115

“Social media” is a phrase that gets thrown around quite a bit. Twitter, Facebook, LinkedIn, Google Plus and the like have changed the way we interact with each other and how we define being social. They help us to keep up with loved ones and create contacts we might never have otherwise. It has helped us become active participators when before we were only passive receivers. … [Read more...]

CQ of Bullies in Social Media. Stop it Cyber Bullies. It’s very easy to find you.

May 16, 2011 By 5 Comments
tcg_CQ_ClareMunn_Sepia_TakeTwo_MonkeyBusiness

I run a social media company and love and respect all the many good attributes social media has brought to the world: Instant share and learn. Rapid responses to tragedies. Cost efficient marketing campaigns for new entrepreneurs. Private places for minorities to feel less alone. And so on… © Clare Munn 2008-2011 However, the negatives are appalling. Who on earth is small … [Read more...]

What is Social Media?

March 25, 2011 By 4 Comments

Clients come to us because they want "social media.” But what does that entail? It’s during the assessment and discovery stage that it becomes clear to all that we are first about the following steps: Strategy… Content Development System… Creative… …and then Social Media It's a publishing model. It requires editors, designers, strategists, technologists and consumer … [Read more...]

« Older Posts