I believe a vacuum of air blew out this question… So please allow me to blow out a few more:
Is your product worthy of a crowd conversation?
Why do you think so?
Truly… Who have you asked?  How many people?
Do you like your product?
Why?
Would you or your family/friends be ok if they were spammed by your product [...]

Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes.

The overconfident rebel leader
The party seeker and connector
The Geek
The student
The non-conformist

The Overconfident Rebel Leader
Full of self-belief, cocky self-assurance and a certainty that he has [...]

Our quest to define, own and control  ideas limits our ability to progress. This is the war cry of open source enthusiasts.  Our capitalist indoctrination and the command and control structure within our institutions have a hard time accommodating this.
It is not so much that these opposing views are at different ends of the same spectrum, [...]

My brother and I believe, “Social Media is a Philosophy.” With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action.
Therefore, to have a “traditional” ROI set of expectations on [...]

“Content is King” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and have value added to it has replaced the notion that the website is the destination. People are searching for content. To put some context to this think of RSS feeds and Twitter [...]