With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is [...]

“You have to spend a lot of money to get noticed- having great music isn’t enough with so much out there.” -DJ Rap, Beatportal interview, 2008
Back in San Francisco, circa 1998 if you made house music and wanted to make a record, you and your friends would pool together $1000, press up 500 12″ vinyl [...]

This election was won, in part, by the computer. And the iPhone. And the Blackberry.
If I ever wondered whether social media was “a tale told by an idiot, full of sound and fury, signifying nothing” (which it usually is), this election changed my mind for good.
Just how much did [...]

I received an email from a good friend of mine last week. Since she has had a baby our communication has been spotty. She has no time for IMing, Skyping, Facebooking, etc. So, it was great to receive a long email, full of real-life details (and not one full of the usual platitudes: ‘I’m well.  [...]

Social media in the midst of the economic crisis seems as fraught with egos as ever—perhaps more so than before. I’ve just spent another day reading warring viewpoints on the latest points of contention—Joe the Plumber (yay or nay?), the death of Web 2.0 (and how this or that blogger can provide the tools you [...]