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Clare Munn Speaks at Fashion Forward: The Communication Quotient

Clare Munn Speaks at Fashion Forward

I had the privilege of speaking at Fashion Forward Digital on October 20th. It was a fabulous event featuring a lively audience and many wonderful speakers. Recently, they posted a summary of my speech - The Communication Quotient. You can read the full write up on their website or quoted below: The Founder of TCG Agency and brilliant mind behind the Communication Quotient, Clare Munn … [Read more...]

The ROI of Social Media: How Do You Measure It?

The ROI of Social Media

When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]

The Value of Social Media: Building Meaningful Connections

The Value of Social Media: Building Meaningful Connections

“Social media” is a phrase that gets thrown around quite a bit. Twitter, Facebook, LinkedIn, Google Plus and the like have changed the way we interact with each other and how we define being social. They help us to keep up with loved ones and create contacts we might never have otherwise. It has helped us become active participators when before we were only passive receivers. … [Read more...]

What is Social Media?

Clients come to us because they want "social media.” But what does that entail? It’s during the assessment and discovery stage that it becomes clear to all that we are first about the following steps: Strategy… Content Development System… Creative… …and then Social Media It's a publishing model. It requires editors, designers, strategists, technologists and consumer … [Read more...]

Basics of Web 2.0 Acronyms or Evolution of our CQ

Having been in the online world for 18 years, if I hear one more acronym I am going to hurl myself onto my Uggs. Are we all so pressed for time that we cannot use our breath to articulate a complete phrase? Must it all be SMO, SEO, and SMS? Using my happy study of biomimicry, nature shows us the pattern and process of extinction. New niches evolve in order to adapt to a changing environment. We … [Read more...]

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