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Zimbabwe. Where The Sky Greets You At Your Feet.

It is a wonderful feeling when someone says "Oh, you are from Zimbabwe? What a beautiful country! I was there a little while ago and…" It takes me right back to the flamboyant trees and dark red mud. For some slight narcissistic reason, I feel instantly connected to this person just because they've also had an experience with "my" country. Zimbabwe is an interesting place. It’s roughly the … [Read more...]

How To Create In Your Face Branding

How do you get New Yorkers’ attention in the middle of Times Square? Try building a 341-foot digital billboard. And if you’re lucky, maybe (just maybe) they’ll slow down long enough to take in the brands on display. Walgreens, the drug store chain, made its “spectacular” return last week to One Times Square (the building made famous for its annual drop of the New Year’s Eve … [Read more...]

How To Live A Life of Simplicity

Written by a tcg'er - Not Clare. Lately I have been having dreams about living a life of simplicity, and  packing it all in and living in a R.V. with my husband and two kids. When I wake up, reality hits me: I am single and sharing a two bedroom apartment in San Francisco. Almost every day, it seems, I read an article about people “cutting down” on their lifestyles (mostly out of economic … [Read more...]

Basic Examples of Green Marketing at AdTech

To put it in clear terms, ad: tech San Francisco appeared to do what I wished: Motivate. But first, here’s a little background. Last Thursday, April 17th, I led an Exchange Series panel at the SF ad:tech Conference entitled Green Marketing in the Digital Age - Establishing Credentials While Sidestepping the Landmines. Focusing on methods of leveraging technology and digital media to become … [Read more...]