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The ROI of Social Media: How Do You Measure It?

September 30, 2011 By Leave a Comment
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When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]

Social Media’s ROI & Today’s Economy Coupled with Fitter Thinking

July 23, 2009 By 1 Comment
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My brother and I believe, “Social Media is a Philosophy." With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action. Therefore, to have a “traditional” ROI set of expectations on Social Media is virtually impossible. Having … [Read more...]

Basics of Establishing An ROI of Social Media. Yes or No?

November 28, 2008 By 9 Comments

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media - Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, … [Read more...]

The ROI of Social Media: Get the Biggest Bang for Your Buck

November 19, 2008 By 7 Comments

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is the ROI for Social Media?” which recently spurred a follow-up post by Paul May, … [Read more...]