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Basics of Cause Marketing and Social Media

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At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing. Being an activist and, I’m told, a rather ‘eccentric … [Read more...]

How To Create a Strategy that Increases Sales

I believe a vacuum of air blew out this title... So please allow me to blow out a few more: Is your product worthy of a crowd conversation? Have you considered this in your initial strategy? Why do you think so? Truly... Who have you asked?  How many people? Do you like your product? Why? Would you or your family/friends be okay if they were spammed by your product … [Read more...]

Social Media’s ROI & Today’s Economy Coupled with Fitter Thinking

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My brother and I believe, “Social Media is a Philosophy." With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action. Therefore, to have a “traditional” ROI set of expectations on Social Media is virtually impossible. Having … [Read more...]

The ROI of Social Media: Get the Biggest Bang for Your Buck

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is the ROI for Social Media?” which recently spurred a follow-up post by Paul May, … [Read more...]

How To Create Social Impact through Social Media

I thoroughly enjoyed my time at the West Coast Green Conference. Thank you WCG. My presentation on Social Media and Sustainability opened with the following words from the conference’s two famous keynote speakers: On September 27th, the charismatic former California Governor Jerry Brown said, "We have choices." Al Gore's excellent speech included,  "We have to go far... quickly!" How … [Read more...]

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