My brother and I believe, “Social Media is a Philosophy.” With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action.
Therefore, to have a “traditional” ROI set of expectations on [...]

By Allan Francis Munn:
The Grey or Silver Market starts around age fifty and continues to the end of life’s journey.
In America alone, there are 78 million baby boomers, people born post 1950. Unlike the majority of generations before them, these boomers will lead more active, inventive and creative lives than their predecessors.
It is well documented [...]