CQ™ Expressive and Receptive Intelligence
Intention, Clarity, Transparency, Social, Sustainable
I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal relationships can't withstand big stressful moments (or … [Read more...]
For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall … [Read more...]
When it comes to determining the Return on Investment (ROI) of social media, it can be very hard to put a stake in the ground, but it is similar to how people put projections on sales. If it is looked at with communication initiatives and integrated marketing then the time has come where you can place a more estimated projection. You must simply know what to measure, have the right tools in place, … [Read more...]
Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]
Digital Brand Strategist. Chairman/Founder of The Communication Group, a New Media group of companies. Also Founder of CQ. Zimabwean. Equal Rights, Ridiculous Banter. [Read More …]
Recent Comments