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CQ of Social Media

February 23, 2011 By 5 Comments
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Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]

Social Media’s ROI & Today’s Economy Coupled with Fitter Thinking

July 23, 2009 By 1 Comment
tcg_CQ_ClareMunn_Sepia_TakeTwo_Shoes

My brother and I believe, “Social Media is a Philosophy." With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action. Therefore, to have a “traditional” ROI set of expectations on Social Media is virtually impossible. Having … [Read more...]