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Basics of Cause Marketing and Social Media

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At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing. Being an activist and, I’m told, a rather ‘eccentric … [Read more...]

tcg: Green Prepare: The best things in life are free.

So what is tcg: Green Prepare, exactly? Well, first of all it’s offered free of charge to companies seeking to change their environmental footprint. It enables businesses, agencies and individuals to be environmentally responsible prior to becoming officially green certified. We use SF certification as an example. Itis a preliminary 12-step system towards green certification, introducing … [Read more...]

Basics of Greening Your Workplace

How do you green your workplace? First of all, you need to educate and inform yourself about what sustainable steps you can take. Then you need to lead by example; informing and educating others. It’s all about implementing change and encouraging others to do the same. We should have done it yesterday, and there won’t be time to do it tomorrow. I’ve implemented a lot of green … [Read more...]

Basics of Creating A Sustainable Digital Story

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It’s actually not that difficult to begin being green. © Sonja Nuttall  2008-2011 One of the things that tcg, an agency full of multifaceted, complicated people, does best is simplify a client’s green story. Yes, we’re all unique and complex here, yet we have the same goal when it comes to green: That it’s a simple methodology and philosophy that you can incorporate into your … [Read more...]

tcg: Green Prepare: The Best Things in Life are Free

So what is tcg: Green Prepare, exactly? Well, first of all it’s offered free of charge to companies seeking to change their environmental footprint. It enables businesses, agencies and individuals to be environmentally responsible prior to becoming officially green certified. We use SF green certification as an example. tcg: Green Prepare is a preliminary 12-step system towards green … [Read more...]