Intelligent Social Branding: from Purchase to Post

Intelligent Social Branding: from Purchase to Post

For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall  … [Read more...]

How To Design An Intelligent UI (Beauty) Versus Mere Prettiness

I sometimes get into trouble when I say, “We don’t design mere ‘pretty,’ we design ‘intelligent beauty’.” I suppose I could sound like a Barbie expert or a snob to some, but what I mean is we at tcg are beyond pretty band-aids. Picture a website so well designed, aesthetically gorgeous, and streamlined that searching for the information you’re looking for is actually an enjoyable … [Read more...]