My brother and I believe, “Social Media is a Philosophy.” With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action.
Therefore, to have a “traditional” ROI set of expectations on [...]

Lately I have been having dreams about packing it all in and living in a R.V. with my husband and two kids. When I wake up, reality hits me: I am single and sharing a two bedroom apartment in San Francisco. Almost every day, it seems, I read an article about people “cutting down” on [...]

How can a product-loving woman become a conscious consumer?
That wasn’t even an issue for me early on. I didn’t get in touch with my girly side until I was in 7th grade. Before that, there was very little differentiation between me and the boys. We all ran, jumped around, slid in the [...]

I love the gas crisis – and for one simple reason: it’s forcing me to think.
No longer can I blindly fill my tank, strap on my leather gloves, don my Windsor and take a “leisurely drive” for the sole purpose of relaxation, sightseeing, incessantly listening to my new favorite song, etc. Now, I think – [...]

Happy belated Earth Day.
In middle school, I spent earth day running through a community garden, stringing streamers around a tree. But I’ve grown, and it seems as if the fun is over. I spent this one in the metropolis of New York. It was like any other day, full of subway congestion [...]