ROI of Social Media & Today’s Economy along with our FAT THINKING.

July 23rd, 2009 by clare munn | 1 Comment

ROI of Social Media & Today’s Economy along with our FAT THINKING.

My brother and I believe, “Social Media is a Philosophy.” With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action.
Therefore, to have a “traditional” ROI set of expectations on [...]


CQ – Social Media’s Value Proposition

April 9th, 2009 by clare munn | 20 Comments

CQ – Social Media’s Value Proposition

I have always been a big believer in EQ and IQ, and as I got older I realized I needed a bridge between the two, and therefore have called this CQ. C is for Connect or Collaborate or Communicate.
It’s one thing having emotional intelligence as it allows one to feel, be intuitive and aware, [...]


What’s with all the excitement?!

November 3rd, 2008 by clare munn | 1 Comment

What’s with all the excitement?!

I received an email from a good friend of mine last week. Since she has had a baby our communication has been spotty. She has no time for IMing, Skyping, Facebooking, etc. So, it was great to receive a long email, full of real-life details (and not one full of the usual platitudes: ‘I’m well.  [...]


Social Media

July 2nd, 2008 by Alasdair | 2 Comments

Social Media

Social Media has everybody talking, but are they all talking about the same thing? Social Media is such a vast subject, with many different nuances, disciplines, approaches and reference points.
What do we use social media for? I asked a sample of people, male and female between the ages of 16 and 40. Here are some [...]


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