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Basics of Cause Marketing and Social Media

bmgcause

At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing. Being an activist and, I’m told, a rather ‘eccentric … [Read more...]

Basics Of Project Management: Clarity, Collaboration and Cognition

Dancing

For you more visual learners, please also see my slideshare on project management. We all know managing projects is really about managing personalities and communication.  We also all know styles of personalities are as complicated as different learning styles and as bizarre as various communication styles.  Therefore, the approach my company takes is to create some effortless structure; … [Read more...]

How To Avoid The Deep-End of Social Media

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them. It is no … [Read more...]

The Changing Face of Social Media

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: In relation to the timeline of communication tools, websites are only a millisecond old. Even if we disregard paintings on cave walls and the formation of the alphabet and just start from the first printed word, websites are mere saplings against the giant redwood. Yet it is hard to … [Read more...]

How To Design An Intelligent UI (Beauty) Versus Mere Prettiness

I sometimes get into trouble when I say, “We don’t design mere ‘pretty,’ we design ‘intelligent beauty’.” I suppose I could sound like a Barbie expert or a snob to some, but what I mean is we at tcg are beyond pretty band-aids. Picture a website so well designed, aesthetically gorgeous, and streamlined that searching for the information you’re looking for is actually an enjoyable … [Read more...]