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Digital Brand Strategies and Relationships

February 3, 2012 By 7 Comments
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I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal relationships can't withstand big stressful moments (or … [Read more...]

Clare Munn Speaks at Fashion Forward: The Communication Quotient

November 18, 2011 By 3 Comments
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I had the privilege of speaking at Fashion Forward Digital on October 20th. It was a fabulous event featuring a lively audience and many wonderful speakers. Recently, they posted a summary of my speech - The Communication Quotient. You can read the full write up on their website or quoted below: The Founder of TCG Agency and brilliant mind behind the Communication Quotient, Clare Munn … [Read more...]

CQ: A New Definition For “Family”

April 11, 2011 By 4 Comments
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Having been brought into a rather eccentric household (whom I adore), I of course grew up understanding the importance of loyalty blah blah blah. But I also grew up to clearly see the ties which occur whether there is the same blood flowing through the other people or not. I call this the 'unconditional gene.' And whether you are family or not, and if you and I to choose to like/love one another … [Read more...]

CQ of Intention: What is Intention?

April 1, 2011 By 1 Comment
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  I'm not sure about you, but I grew up hearing things like "what is your goal?" or "what are your objectives" or "what's your mission?" And I came to realize I couldn't truthfully or adequately answer these, as I didn't yet know my intention. What is intention? © Clare Munn 2008-2011 Intention 1. An act or instance of determining mentally upon some action or result. 2. The … [Read more...]

What is Social Media?

March 25, 2011 By 4 Comments

Clients come to us because they want "social media.” But what does that entail? It’s during the assessment and discovery stage that it becomes clear to all that we are first about the following steps: Strategy… Content Development System… Creative… …and then Social Media It's a publishing model. It requires editors, designers, strategists, technologists and consumer … [Read more...]

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