My brother and I believe, “Social Media is a Philosophy.” With that said, there are very few cases showing a philosophy having a finite ROI. Philosophies mostly only become finite when the methodology is carved out from the philosophy and templatized/put into process and action.
Therefore, to have a “traditional” ROI set of expectations on [...]

I have always been a big believer in EQ and IQ, and as I got older I realized I needed a bridge between the two, and therefore have called this CQ. C is for Connect or Collaborate or Communicate.
It’s one thing having emotional intelligence as it allows one to feel, be intuitive and aware, [...]

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is [...]

As I stated in How does one give a powerful presentation , a good speech or presentation is so much more than ‘good’ content. Presentations are live and dynamic, and there has to be a level of interaction. How you engage an audience—work off them, gauge their mood, or alter course if needed—is an essential skill [...]

Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and more affordable for customers to buy green products.
A few years ago I would have put this down to a publicity stunt. I was verging [...]