Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: Sustainable Life Media has a great article about Tesco’s (UK’s largest supermarket chain) CEO Sir Terry Leahy wanting to “create a mass movement in green consumption” by making it easier and the basics more affordable for customers to buy green products. A few years ago I would … [Read more...]
You are here: Home / Archives for Carl Pope
Basic Examples of Green Marketing at AdTech
To put it in clear terms, ad: tech San Francisco appeared to do what I wished: Motivate. But first, here’s a little background. Last Thursday, April 17th, I led an Exchange Series panel at the SF ad:tech Conference entitled Green Marketing in the Digital Age - Establishing Credentials While Sidestepping the Landmines. Focusing on methods of leveraging technology and digital media to become … [Read more...]
Recent Comments