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How To Create a Strategy that Increases Sales

I believe a vacuum of air blew out this title... So please allow me to blow out a few more: Is your product worthy of a crowd conversation? Have you considered this in your initial strategy? Why do you think so? Truly... Who have you asked?  How many people? Do you like your product? Why? Would you or your family/friends be okay if they were spammed by your product … [Read more...]

The ROI of Social Media: Get the Biggest Bang for Your Buck

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is the ROI for Social Media?” which recently spurred a follow-up post by Paul May, … [Read more...]

How To Create Social Impact through Social Media

I thoroughly enjoyed my time at the West Coast Green Conference. Thank you WCG. My presentation on Social Media and Sustainability opened with the following words from the conference’s two famous keynote speakers: On September 27th, the charismatic former California Governor Jerry Brown said, "We have choices." Al Gore's excellent speech included,  "We have to go far... quickly!" How … [Read more...]

Basic Steps of Viral Marketing

Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want to engage in. … [Read more...]

Basics of Understanding The common fallacy in the Grey Market

By Allan Francis Munn: The Grey or Silver Market starts around age fifty and continues to the end of life’s journey. In America alone, there are 78 million baby boomers, people born post 1950. Unlike the majority of generations before them, these boomers will lead more active, inventive and creative lives than their predecessors. It is well documented that people are living longer, … [Read more...]

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