CQ™ Expressive and Receptive Intelligence
Intention, Clarity, Transparency, Social, Sustainable
I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal relationships can't withstand big stressful moments (or … [Read more...]
For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall … [Read more...]
At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing. Being an activist and, I’m told, a rather ‘eccentric … [Read more...]
How do you get New Yorkers’ attention in the middle of Times Square? Try building a 341-foot digital billboard. And if you’re lucky, maybe (just maybe) they’ll slow down long enough to take in the brands on display. Walgreens, the drug store chain, made its “spectacular” return last week to One Times Square (the building made famous for its annual drop of the New Year’s Eve … [Read more...]
Digital Brand Strategist. Chairman/Founder of The Communication Group, a New Media group of companies. Also Founder of CQ. Zimabwean. Equal Rights, Ridiculous Banter. [Read More …]
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