CQ™ Expressive and Receptive Intelligence
Intention, Clarity, Transparency, Social, Sustainable
This year, I am finding people are communicating on an entirely different level. People are interacting with more consideration, yet with more candor and curiosity. Perhaps it’s my own projection and/or my own desire to only surround myself with such people? I don’t know. All I do know is that I am enjoying it. I’m finding that it provides a new sense of hope and a space for positive … [Read more...]
I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven't taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal relationships can't withstand big stressful moments (or … [Read more...]
For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall … [Read more...]
At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing. Being an activist and, I’m told, a rather ‘eccentric … [Read more...]
Digital Brand Strategist. Chairman/Founder of The Communication Group, a New Media group of companies. Also Founder of CQ. Zimbabwean. Equal Rights, Ridiculous Banter. [Read More …]
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