Basics of Establishing An ROI of Social Media. Yes or No?

Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic. Following our previous post, The ROI of Social Media - Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, … [Read more...]

The ROI of Social Media: Get the Biggest Bang for Your Buck

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is the ROI for Social Media?” which recently spurred a follow-up post by Paul May, … [Read more...]