The ROI of social media debate rages on. People are getting quite bored of it, yet it is still intriguing as this is an important topic.
Following our previous post, The ROI of Social Media - Get the Biggest Bang for Your Buck, several thoughts need to be added in light of comments, reactions and conversation.
There [...]

With the recent economic downturn there has been an increase in the number of people contacting our company wanting to understand the ROI for social media. Blogs on the subject are increasing and you see the subject mentioned on sites such as Twitter on a regular basis. Jason Falls wrote a blog entitled, “What is [...]

I have not been a fan of the term Web 2.0, mainly because of the many instances where it has been taken out of context. Through revisiting the man who coined the phrase, Tim O’Reilly I have rediscovered that his thoughts and concepts around this phrase not only make sense, but puts forward ideas and [...]

I would first like to thank Max Gladwell for his blog entitled, Ten Ways that Social Media and Sustainability Align, which sparked the idea for this blog post.
At face value, social media and sustainability are at opposite ends of the spectrum. Social media is inherently intangible and lives online, while sustainability is concerned with the very [...]

Northern California’s KQED Public Television has developed an inspiring tool “You Decide”.
You Decide describes itself as an “online devil’s advocate designed to challenge your point of view on current issues.”
The debates are centred on the issues that are facing the candidates and the American voters in the presidential race. The user is asked [...]