CQ: A New Definition For “Family”

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Having been brought into a rather eccentric household (whom I adore), I of course grew up understanding the importance of loyalty blah blah blah. But I also grew up to clearly see the ties which occur whether there is the same blood flowing through the other people or not. I call this the 'unconditional gene.' And whether you are family or not, and if you and I to choose to like/love one another … [Read more...]

What is Social Media?

Clients come to us because they want "social media.” But what does that entail? It’s during the assessment and discovery stage that it becomes clear to all that we are first about the following steps: Strategy… Content Development System… Creative… …and then Social Media It's a publishing model. It requires editors, designers, strategists, technologists and consumer … [Read more...]

Zimbabwe. Where The Sky Greets You At Your Feet.

It is a wonderful feeling when someone says "Oh, you are from Zimbabwe? What a beautiful country! I was there a little while ago and…" It takes me right back to the flamboyant trees and dark red mud. For some slight narcissistic reason, I feel instantly connected to this person just because they've also had an experience with "my" country. Zimbabwe is an interesting place. It’s roughly the … [Read more...]

CQ of Customer Service

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Lately, I have had several requests to write about online customer service. So I thought to myself: what are my expectations for online customer service as opposed to the brick and mortar version?  Are my expectations different? Or are they the same? I believe that all customer service comes back to relationships. It really is about someone’s intuition around approach and having the wisdom … [Read more...]

CQ of Social Media

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Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]