Social Media: The Teenage Years

January 5th, 2010 by Alasdair | No Comments

Social Media: The Teenage Years

Social media years are a little like dog years. The signs are out that Social Media has settled into its teenage years. As with teenagers in general there are several teenage stereotypes.

The overconfident rebel leader
The party seeker and connector
The Geek
The student
The non-conformist

The Overconfident Rebel Leader
Full of self-belief, cocky self-assurance and a certainty that he has [...]


Context Rules Social Media

May 29th, 2009 by Alasdair | 1 Comment

Context Rules Social Media

“Content is King” You hear that a lot at the moment. Having targeted content that can travel, address different learning styles, grow and have value added to it has replaced the notion that the website is the destination. People are searching for content. To put some context to this think of RSS feeds and Twitter [...]


The Deep-end of Social Media

April 7th, 2009 by Alasdair | 1 Comment

The Deep-end of Social Media

There is no doubting that the innovation and investment into social media tools, software and applications have come from the commercial sector. By that I mean start-ups backed up by investor capital, which have taken risks, believed in themselves and their ideas and run with them.
It is no surprise that the most discussed social media [...]


The Future of Social Media is Already Happening

March 19th, 2009 by Alasdair | 4 Comments

The Future of Social Media is Already Happening

We talk about social networks and how organizations can leverage them to build community, connection, engagement and trust with their customers. Our mission is to convince organizations to start learning how to utilize these resources and shift their attitudes. But, we are coming up against obstacles. What’s all this lark about ROI? Don’t they get [...]


The Sustainability of Social Media

January 28th, 2009 by Alasdair | 2 Comments

The Sustainability of Social Media

I have always expected people who truly understand social media to also get sustainability. The two, in my mind are based upon the same principles. Being sustainable is not as simple as using low energy light bulbs, just as having a social media strategy is not a simple case of opening a Twitter account.
 
Indeed a [...]


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