You are here: Home / Archives for advertising

Intelligent Social Branding: from Purchase to Post

Intelligent Social Branding: from Purchase to Post

For so long, the branding world has depended on story telling. Advertisements weaved together an engaging narrative regardless of the medium. As intelligent branders, we have always sought to reflect the dreams and delights of our audience and product. After all, each of us is not so different that we don’t respond to empathy and the proper communication. © Sonja Nuttall  … [Read more...]

CQ of Social Media

tcg_CQ_ClareMunn_Sepia_TakeTwo_Buildings

Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]

How To Create Social Impact through Social Media

I thoroughly enjoyed my time at the West Coast Green Conference. Thank you WCG. My presentation on Social Media and Sustainability opened with the following words from the conference’s two famous keynote speakers: On September 27th, the charismatic former California Governor Jerry Brown said, "We have choices." Al Gore's excellent speech included,  "We have to go far... quickly!" How … [Read more...]

Basic Steps of Viral Marketing

Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want to engage in. … [Read more...]

Basics of Understanding The common fallacy in the Grey Market

By Allan Francis Munn: The Grey or Silver Market starts around age fifty and continues to the end of life’s journey. In America alone, there are 78 million baby boomers, people born post 1950. Unlike the majority of generations before them, these boomers will lead more active, inventive and creative lives than their predecessors. It is well documented that people are living longer, … [Read more...]

« Older Posts