Comments for CQ™ Expressive and Receptive Intelligence http://claremunn.com Intention, Clarity, Transparency, Social, Sustainable Thu, 26 Apr 2012 10:06:46 +0000 hourly 1 Comment on Clare Munn Speaks at Fashion Forward: The Communication Quotient by Allan Munn http://claremunn.com/2011/11/clare-munn-speaks-at-fashion-forward-the-communication-quotient/comment-page-1/#comment-3975 Allan Munn Thu, 26 Apr 2012 10:06:46 +0000 http://claremunn.com/?p=1903#comment-3975 Whew, my last post has just prompted a heated off-line debate in my study about ... what do you mean by 'the truth.' In my experience 'the truth' in marketing terms simply means, does the consumer really know what the widget in question really is that they're buying and does he or she truly need, desire or want it? No matter how creative, inspirational, attractive the widget may appear when presented it will only have a long term success rate if it is sold and purchased as 'the truth.' If your business plan is only a short-term one, then you may get away with a beautiful package that has little substance but if your aspirations are long term you have to market 'the truth.' Whew, my last post has just prompted a heated off-line debate in my study about … what do you mean by ‘the truth.’

In my experience ‘the truth’ in marketing terms simply means, does the consumer really know what the widget in question really is that they’re buying and does he or she truly need, desire or want it?

No matter how creative, inspirational, attractive the widget may appear when presented it will only have a long term success rate if it is sold and purchased as ‘the truth.’

If your business plan is only a short-term one, then you may get away with a beautiful package that has little substance but if your aspirations are long term you have to market ‘the truth.’

]]> Comment on Clare Munn Speaks at Fashion Forward: The Communication Quotient by Allan Munn http://claremunn.com/2011/11/clare-munn-speaks-at-fashion-forward-the-communication-quotient/comment-page-1/#comment-3974 Allan Munn Thu, 26 Apr 2012 09:42:45 +0000 http://claremunn.com/?p=1903#comment-3974 The Marketing Mix generally used to be classified as an art. Today it is more of a science - but not a science that relies purely on facts and figures - one which also incorporates the phenomenological aspects of research. Whether on or off line, factors such as human aspirations, feelings, and as Clare says, 'the truth', all play a part in the modern mix. From my perception of this blog, these points are most apparent. The Marketing Mix generally used to be classified as an art. Today it is more of a science – but not a science that relies purely on facts and figures – one which also incorporates the phenomenological aspects of research.
Whether on or off line, factors such as human aspirations, feelings, and as Clare says, ‘the truth’, all play a part in the modern mix.
From my perception of this blog, these points are most apparent.

]]> Comment on The Movement to the End of the Bully by Allan Munn http://claremunn.com/2012/04/the-movement-to-the-end-of-the-bully/comment-page-1/#comment-3973 Allan Munn Wed, 25 Apr 2012 17:24:36 +0000 http://claremunn.com/?p=1994#comment-3973 The Bully Bigger in body, smaller in mind, coarse and insensitive, easy to find A tongue that's a clatter, with destructive chatter A physical force with nothing combined. He'll punch you, he'll slap you, he'll kick and he'll scratch you Then laugh at the fear that's shown in your eyes He'll gather his gang mates, as the thing he really hates, Is to stand all alone and make public his lies. Don't try and confront him with fists and with might It's only your mind that will settle the fight Just think of a word that cuts him in half A meaningful saying that makes his gang laugh As they know he's a fool hiding complexes huge He's the one whose not normal, you've nothing to loose. The Bully

Bigger in body, smaller in mind, coarse and insensitive, easy to find
A tongue that’s a clatter, with destructive chatter
A physical force with nothing combined.

He’ll punch you, he’ll slap you, he’ll kick and he’ll scratch you
Then laugh at the fear that’s shown in your eyes
He’ll gather his gang mates, as the thing he really hates,
Is to stand all alone and make public his lies.

Don’t try and confront him with fists and with might
It’s only your mind that will settle the fight
Just think of a word that cuts him in half
A meaningful saying that makes his gang laugh
As they know he’s a fool hiding complexes huge
He’s the one whose not normal, you’ve nothing to loose.

]]> Comment on CQ: How to Socialize at Events by Allan Munn http://claremunn.com/2011/07/cq-how-to-socialize-at-events/comment-page-1/#comment-3972 Allan Munn Wed, 25 Apr 2012 16:36:24 +0000 http://claremunn.com/?p=1857#comment-3972 You made me laugh and also taught me a few tricks. Ironically I find that being a listener first and a talker second is a wonderful way to engage with strangers. Odd as it may seem, many people are unsure of how to act when in strange company. When they discover someone new who is prepared to listen they latch on and encourage group discussion. But don't worry, you don't have to be a listener for the whole occasion. Once you've got them hooked in you're in the driving seat.. You made me laugh and also taught me a few tricks.

Ironically I find that being a listener first and a talker second is a wonderful way to engage with strangers.

Odd as it may seem, many people are unsure of how to act when in strange company. When they discover someone new who is prepared to listen they latch on and encourage group discussion.

But don’t worry, you don’t have to be a listener for the whole occasion.
Once you’ve got them hooked in you’re in the driving seat..

]]> Comment on CQ of Relating To People by Allan Munn http://claremunn.com/2011/12/cq-of-relating-to-people/comment-page-1/#comment-3971 Allan Munn Wed, 25 Apr 2012 14:04:40 +0000 http://claremunn.com/?p=1910#comment-3971 I'm fascinated by the suggested juxtaposition that being challenged has a positive effect on communication, as its blocking mechanism actually opens you to all. Does this mean that by not being influenced by detail, i.e. not seeing gender, color, age, allows you a clearer picture of the principle? i.e. lies or truth, genuine or two-faced, understanding or aggressive, In my experience, principle points are usually more accurate and convincing than detail, so perhaps there's a connection here, especially when it comes to head or heart? I've a feeling that my head holds the principles and my heart the detail, so if my theory has any merit, I'd better communicate with my head. I’m fascinated by the suggested juxtaposition that being challenged has a positive effect on communication, as its blocking mechanism actually opens you to all.

Does this mean that by not being influenced by detail, i.e. not seeing gender, color, age, allows you a clearer picture of the principle? i.e. lies or truth, genuine or two-faced, understanding or aggressive,

In my experience, principle points are usually more accurate and convincing than detail, so perhaps there’s a connection here, especially when it comes to head or heart?

I’ve a feeling that my head holds the principles and my heart the detail, so if my theory has any merit, I’d better communicate with my head.

]]> Comment on Basics of Cause Marketing and Social Media by Creating Tribes Around Cause-based Initiatives | Fashion's Collective http://claremunn.com/2010/10/basics-of-cause-marketing-and-social-media/comment-page-1/#comment-3969 Creating Tribes Around Cause-based Initiatives | Fashion's Collective Tue, 03 Apr 2012 05:04:24 +0000 http://claremunn.com/?p=777#comment-3969 [...] Clare Munn, founder of The Communication Group, (and past FashionForward speaker) writes on her blog, “Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only [...] [...] Clare Munn, founder of The Communication Group, (and past FashionForward speaker) writes on her blog, “Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only [...]

]]> Comment on Digital Brand Strategies and Relationships by Kristin http://claremunn.com/2012/02/digital-brand-strategies-and-relationships/comment-page-1/#comment-3738 Kristin Fri, 03 Feb 2012 16:29:16 +0000 http://claremunn.com/?p=1935#comment-3738 I totally agree! I actually used this comparison in my senior thesis in college! Great read! I will pass this along for sure! I totally agree! I actually used this comparison in my senior thesis in college!

Great read! I will pass this along for sure!

]]> Comment on Digital Brand Strategies and Relationships by Michelle http://claremunn.com/2012/02/digital-brand-strategies-and-relationships/comment-page-1/#comment-3737 Michelle Fri, 03 Feb 2012 16:21:24 +0000 http://claremunn.com/?p=1935#comment-3737 I too feel this is a great post, all brands need the care that any solid relationship would in order to be successful. The brand must grow like a relationship to prevent it from becoming stale. This was very interesting. Thanks for the post. I too feel this is a great post, all brands need the care that any solid relationship would in order to be successful. The brand must grow like a relationship to prevent it from becoming stale. This was very interesting. Thanks for the post.

]]> Comment on Digital Brand Strategies and Relationships by Madison http://claremunn.com/2012/02/digital-brand-strategies-and-relationships/comment-page-1/#comment-3736 Madison Fri, 03 Feb 2012 16:04:44 +0000 http://claremunn.com/?p=1935#comment-3736 Great post Clare! I totally believe a good relationship needs a solid foundation. Great post Clare! I totally believe a good relationship needs a solid foundation.

]]> Comment on Digital Brand Strategies and Relationships by Dave http://claremunn.com/2012/02/digital-brand-strategies-and-relationships/comment-page-1/#comment-3735 Dave Fri, 03 Feb 2012 15:47:31 +0000 http://claremunn.com/?p=1935#comment-3735 There's definitely something to comparing brand strategies to personal relationships but I still don't support congress being able to identify corporations as people! There’s definitely something to comparing brand strategies to personal relationships but I still don’t support congress being able to identify corporations as people!

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