Clients come to us because they want "social media.” But what does that entail? It’s during the assessment and discovery stage that it becomes clear to all that we are first about the following steps: Strategy… Content Development System… Creative… …and then Social Media It's a publishing model. It requires editors, designers, strategists, technologists and consumer … [Read more...]
CQ of Generosity: What is Generosity?
March 16, 2011 1 Comment
There is a lot going on in the world. This Tsunami in Japan is quite unbelievable -it’s like looking at a clip from Mark Gordon’s 2012 movie- but the biggest sign this is real is the silent acceptance and grace of the Japanese people. I can feel this through the numerous clips from Anderson Cooper's reporting. I can see the sadness in the eyes of the medics and … [Read more...]
CQ of Social Media
February 23, 2011 5 Comments
Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in the throes of wondering whether there is a ‘there there’ with Social Media? I remember … [Read more...]
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